There is a lot of talk in the marketplace about Portals these days. Many websites offer a space to set up and account and login so you can check on orders and track your shipments. Libraries want you to use your library card to sign in on their website to access more of their services. Heck, your Urologist probably has one he wants you to use. But is the portal your printer offers good for you or good for them?
In this interview with Elaine Fogel, marketing and branding expert, she answers a few questions about her work, her experience and gives us some practical tips.
- What is the most difficult or unusual thing you have tried to do marketing for?
- What do you love about what you do? What do you enjoy doing marketing for?
- What can you tell us about the importance of printed marketing materials?
Controlling your marketing budget is tough. Over spending on marketing programs can cause big problems for the company. Not spending enough may lead to fewer opportunities and lost revenue from sales. You need to get it right so you stay late at the office analyzing reports, pouring through spreadsheets, sifting through emails, sorting documents to find the information you need.
Yes. How, you ask?
Reduced Production Costs - A portal allows you to set up products, both static and variable documents, with pre-established specifications reducing manual interaction with each order. The project becomes more automated with fewer people required to touch the project within production.