Shorten Your Travel Checklist with Trade Show Management

 Attention Marketing and Sales Managers!

The North Carolina Public Transportation Association (NCPTA) hosts an annual training conference and business partner expo. It’s a time when vendors and systems collaborate to inform, update, collect new ideas and make the transit world a better place. The event offers possibilities for improving administration and operations, showcasing everything from scheduling software to vehicles of a surprising range of shapes and sizes.

 Jumping the Fence from Transit Industry Client to Vendor

As a transit system manager, travel to the conference and expo was a breeze using my very short travel checklist: pack a bag, bring the laptop and go!  Now, I’m on the other side of the fence in the world of the transit vendor.  The checklist got a whole lot longer with everything to outfit a booth – branded merchandise, printed materials, AV equipment, pop-up banner and so on. Since I have done it only once and had two colleagues helping, I escaped the experience of travelling alone, lugging a ton of stuff for the one show.

 With our busy lifestyles, there is support in every imaginable form for personal and professional survival – from AI solutions to doggie day care.  For Sales and Marketing execs who lug loads of materials regularly from one city to the next, The Daniels Group offers full scale trade show management.  We prepare, package and ship everything needed for success at the show, shortening the travel checklist – just pack personal essentials and go!

Grow Your Business Through Successful Trade Show Management

Our success and expertise in trade show management covers a range of elements that allow a company to stay focused on what’s most important.  Most of our large manufacturing customers have reps in multiple locations attending an average of 6 shows per year. On the high end, there’s a customer with up to 120 trade shows per year. 

Here’s how we help them manage the process:

  • Maintain annual trade show calendars

  • Monitor, print on-demand, and store marketing collateral for use as needed

  • Store branded merchandise, booth displays, AV, and other electronic equipment

  • Coordinate drop off, pick up and destinations of required materials

  • Inspect, maintain and repair equipment

  • Provide access to reports on activities and materials

Five Benefits of Using FlightDeck Portals

You’ve heard it, read about it and experienced it: optimal human performance comes from being well physically. Therefore, one major benefit of outsourced trade show management is the well-being of the Sales/Marketing staff. This factor heads the list of benefits.

  1. Reduce stress (eliminate aching shoulders, exhaustion, muscle strain, plus reduce health care costs and unscheduled time off).

  2. Sales and Marketing teams focus more easily on trade show objectives.

  3. Reduce print costs by replenishing collateral only when needed.

  4. Reduce administrative and other costs by using one vendor for all branded collateral.

  5. Effect content changes that are immediately streamlined to collateral via the print portal.

  6. Manage budgets, track trends, monitor overall performance using available reports.

At The Daniels Group, trade show management services are customized to the needs of each client. Our team is large enough to handle the most complex of projects, and small enough to remain nimble and personalized. Our size is a benefit because it creates fluid relationships that easily evolve with change.  To schedule a portal demo and hear more about trade show management contact David Griffiths, 828-277-8253.