marketing campaigns

Aligning Print and Digital Marketing Strategies

Specialization in marketing teams often leads to print and digital marketing strategies becoming misaligned. Tech savvy, data-focused marketers managing digital media including social, paid, content, etc., and designers, wordsmiths, layout-conscious artists preparing catalogs, brochures, and other print items. Centering the strategy around the customer experience makes it easier to keep strategies aligned.

Applying Inbound Marketing To Direct Mail Campaigns

The premise of Inbound Marketing is a shift of focus from the marketers needs to the prospects or buyers needs. It sounds obvious but the difference in perspective has a tremendous impact on the content and direction of campaigns. Can direct mail, considered part of our legacy methodology, be updated to become a part of this new customer-centric marketing?