You need to communicate a special deal, share event details, send out invitations, notify customers of an address change, and of course, it has to be done yesterday. There are some things you depend on others to help you with, mail lists, graphic design, copy, budget approvals, and more, but you still have crazy short deadline to deal with and you have to get this message out now. While there is a lot of organization and coordination required to get the project ready for printing and mailing, there are things that can be done well in advance that can help you be better prepared for the communication emergency.
Some projects are best suited as a digital communication while others really should be printed. Some programs could benefit from both printed pieces and digital resources. With ever-increasing sales targets and tight marketing budgets we need to get this right. These tricky questions can be answered more easily by breaking the decision down into smaller parts.
Print marketing materials? Remember those? The ones you can touch and feel?
Well, printed materials may have lost some luster since the advent of digital marketing, but, know this…. they are experiencing a resurgence. Marketers are realizing that branded print collateral can be an integral part of a sound marketing mix.
First of all, check out these surprising stats about print: