You need to communicate a special deal, share event details, send out invitations, notify customers of an address change, and of course, it has to be done yesterday. There are some things you depend on others to help you with, mail lists, graphic design, copy, budget approvals, and more, but you still have crazy short deadline to deal with and you have to get this message out now. While there is a lot of organization and coordination required to get the project ready for printing and mailing, there are things that can be done well in advance that can help you be better prepared for the communication emergency.
Haptic marketing has been a buzzword for a few years now. Marketers are applying the importance of touch. “Haptic” is to touch as “Optics” are to vision. Touch is incredibly important to grabbing the attention of your audience.
Increasingly, haptics have invaded the digital space. Also called tactile marketing or sensory marketing, digital ads employ haptics to engage the user.
In this interview with Elaine Fogel, marketing and branding expert, she answers a few questions about her work, her experience and gives us some practical tips.
- What is the most difficult or unusual thing you have tried to do marketing for?
- What do you love about what you do? What do you enjoy doing marketing for?
- What can you tell us about the importance of printed marketing materials?
Print marketing materials? Remember those? The ones you can touch and feel?
Well, printed materials may have lost some luster since the advent of digital marketing, but, know this…. they are experiencing a resurgence. Marketers are realizing that branded print collateral can be an integral part of a sound marketing mix.
First of all, check out these surprising stats about print:
Marketing portals help businesses control their brand, support their sales teams, and better allocate company resources, but they aren’t right for every company. Answer the following questions to help determine if portal is right for your organization.
- Does your company have a marketing department or people assigned to marketing?
- Does your company have a sales team, reps, agents or dealers?
Boxes of stationary under the stairwell with the old logo; shelves in the warehouse with outdated catalogs; pallets with posters promoting last month's event; all good material - none of it useful anymore. As circumstances and strategies change, branding and messaging evolves, marketing collateral often needs to be updated. All these improvements are important to the success of the company so having a plan can help reduce obsolescence and keep waste down to a minimum.