The premise of Inbound Marketing is a shift of focus from the marketers needs to the prospects or buyers needs. It sounds obvious but the difference in perspective has a tremendous impact on the content and direction of campaigns. Can direct mail, considered part of our legacy methodology, be updated to become a part of this new customer-centric marketing?
Is Direct Mail Relevant In The Digital Age?
Relevance of direct mail is determined by the level of creativity, context and value. There is a tremendous opportunity to provide a special experience at the mail box. Think of the happiness you feel when you get a card from a loved one, or excitement when opening a gift, or curiosity when getting a bulky package.
Print or Digital Marketing Collateral
How to decide on whether to provide a marketing collateral as an online digital resource or as a printed piece. There is a need for both in a balanced marketing stack but knowing which materials to include in each category can be complicated. Here are a few questions you may ask yourself as you decide on the best medium for each.
How You Can Manage & Control Your Brand.
Your brand defines the company. It's how customers identify you. You've painstakingly selected the colors, fonts, and design elements that best represent your organization, and it's your duty to protect and guard this asset.
Yet, the marketing department always seems short staffed and overburdened with the day-to-day demands, deadlines for ad campaigns, product launches and events.
Challenges Of Controlling Your Marketing Budget.
Controlling your marketing budget is tough. Over spending on marketing programs can cause big problems for the company. Not spending enough may lead to fewer opportunities and lost revenue from sales. You need to get it right so you stay late at the office analyzing reports, pouring through spreadsheets, sifting through emails, sorting documents to find the information you need.
Can a portal reduce print costs?
Yes. How, you ask?
Reduced Production Costs - A portal allows you to set up products, both static and variable documents, with pre-established specifications reducing manual interaction with each order. The project becomes more automated with fewer people required to touch the project within production.